How do I re-engage with WhatsApp contact after 24h expiry?

Updated November 13, 2026 · 1 minute read

Start a follow-up workflow after a qualifying transition to Expired.

Recommended Settings

Setting	Recommended Value
Conversation status	Expired
Channels	Select the channels where expiry follow-up is required
Message matching	State only
Re-enrollment	Enabled if subsequent qualifying expiries should also be handled
Follow-up actions	Delay blocks, Send WhatsApp triggered campaign preferably using a Utility template rather than marketing template

Example

After a qualifying WhatsApp expiry, the flow updates the contact’s follow-up status and sends an approved template where required.

Selecting Expired listens for qualifying expiry events; it does not create an expiry timer or cause conversations to expire.

Configure and Activate the Flow

Create a new Flow with Contact object
Add the Conversation Status Change trigger.
Apply the recommended settings above.
Connect the trigger to the required workflow actions.
Validate the flow, resolve configuration errors, and launch it.

Only the Active flow’s launched definition is used for enrollment. Publish draft changes before expecting them to affect the running flow.

Sample flow

Here we add a delay of 20 minutes and then send a WhatsApp campaign with Utility template.