Answer: Templates can be rejected for these reasons:

• Wrong or generic template name (use descriptive slugs like festival_event_invitation).
• Too many emojis/icons; keep usage minimal.
• Missing placeholders like {{1}}, {{2}} for dynamic data.
• Content is overly long or unclear; write concise, single-intent copy.
• Improper sample data (avoid “sample1”; use realistic names, numbers, and URLs).
• Embedding URLs/phone numbers in placeholders — use buttons (Call, Visit Website) instead.
• Multiple consecutive line breaks or excess whitespace.
• Requesting sensitive information (SSN, Aadhaar, PAN), which violates policy.

Answer: Meta typically approves templates within up to 24 hours. Avoid submitting duplicates while waiting.

Answer: New numbers are limited to 250 messages/day. To increase your tier, complete Business Verification or use Zepic’s accelerated onboarding.

Business Verification – Quick Steps

1. Go to Meta Business and select your Business Account.
2. Open WhatsApp Accounts → your WABA account → click Start Verification.
3. Upload valid documents (GST, COI) and ensure the business name and details exactly match your documents. 

Required docs for accelerated onboarding: Legal business name (incl. LLC/Inc), website/social page, business address, and registration docs in PDF/JPG/PNG.

https://help.zepic.com/support/solutions/articles/51000499620-whatsapp-business-account-accelerated-onboarding

Answer: After verification:

1. Open WhatsApp Manager, select your phone number, then go to Profile.
2. Click Submit request for Official Business Account (Blue Tick).
3. Provide 5 credible media links that talk about your brand (e.g., app marketplaces, analyst reviews, press).

Meta grants the blue tick to authentic, notable brands at its discretion.

https://help.zepic.com/support/solutions/articles/51000448870-how-to-get-the-whatsapp-blue-tick-verification

Answer: Meta’s rate limiting can block ad-hoc tests. Send a message from your personal WhatsApp to your business number first, then retry the test.

Answer: Zepic’s Smart Retry automatically retries failed messages 3 times, every 24 hours. Additionally:

• Target only opted-in users; keep opt-out visible.
• Monitor template quality rating and fix poor-performing templates.
• Avoid sending too many promos in a short period.
• Warm up new numbers with smaller campaigns before scaling.
• Use clear, single-intent copy and relevant personalization.

• Template rejected repeatedly: Use Zenie AI or Template Library; ensure realistic samples and buttons for links/calls.
• Messages deliver late: Stagger sends; avoid peak hours; check rate limits.
• Low engagement: Personalize placeholders; keep one CTA; test different send times.
• Blue Tick rejected: Resubmit with reputable third‑party links (news, marketplaces, analyst sites).
• Account restricted/blocked: Review Meta policies; remove prohibited content; contact Zepic Support to appeal.