Recovering Abandoned Carts Using ZEPIC Flows (Automated Cart Recovery Messages)
This guide covers how to trigger automated recovery messages in ZEPIC the moment a customer adds items to their cart and leaves without checking out. Cart recovery flows in ZEPIC are designed to help e-commerce, D2C, and travel brands win back lost sales instantly, without a team member tracking abandoned carts by hand.
Table of Contents
- • Before You Begin (Prerequisites)
- • What Is a Cart Recovery Flow?
- • How to Automate Cart Recovery in ZEPIC
- • What to Expect After Launch
- • Cart Recovery Use Cases for Your Business
- • FAQs
- • Explore Related Articles
Before You Begin
- • An active ZEPIC account with at least one channel enabled, such as email, SMS, or WhatsApp.
- • Your Shopify store connected to ZEPIC, or another source sending cart data through a webhook.
- • Add to Cart and Checkout events tracked and flowing into ZEPIC.
- • A recovery message ready, with any discount code or next step you want to include.
What Is a Cart Recovery Flow?
A cart recovery flow is a journey in ZEPIC that starts the moment a customer adds an item to their cart and ends without completing checkout, so the reminder goes out without anyone needing to send it manually.
The flow is most often triggered by Add to Cart and Checkout Started events tracked through Shopify, but it can also start from any other connected webhook that sends cart activity into ZEPIC as an event.
Once triggered, the flow can send a single reminder or lead into a longer series that escalates the offer if the customer still does not return.\
How to Automate Cart Recovery in ZEPIC
1. Connect Your Cart Source: Connect your Shopify store to ZEPIC, or confirm the webhook you are using sends Add to Cart and Checkout Started events as they happen.
2. Set Your Flow Trigger: Open Flows and choose Checkout Started as the event that starts the journey, then add a condition that checks whether an order was completed before the wait period ends.
3. Add a Wait Period: Add a delay before the first reminder, such as one hour, so customers who were simply browsing a little longer are not messaged too soon.
4. Build the Recovery Message: Add a step for your first channel, with personalization such as first name and the cart items, and include a direct checkout link. Alternatively, this can also be an email or WhatsApp campaign customized in advance.
5. Test and Launch: Trigger a test cart abandonment, confirm the message arrives correctly, then publish the flow to your live audience.
What to Expect After Launch
Once your cart recovery flow is live, your business can reach every customer who leaves without checking out.
Your team does not need to track abandoned carts or send the first reminder by hand, meaning that every lapsed cart gets a timely message, while delivery tracking shows how each reminder performed.
Cart Recovery Use Cases for Your Business
- • First Reminder Without a Discount: A D2C skincare brand sends an email an hour after checkout is abandoned, simply reminding the customer what is still in their cart.
- • Discount-Led Recovery: A fashion retailer follows up on WhatsApp the next day with a limited-time discount code for customers who have not returned to buy.
- • High-Value Cart Escalation: An electronics retailer texts customers directly when the abandoned cart is above a set value, since a higher-value sale is worth a faster, more direct nudge.
- • Multi-Step Recovery Series: A travel agency opens with an email reminder of the trip left unbooked, follows with a WhatsApp message highlighting availability two days later, and closes with an SMS offering a final discount before the fare changes.
FAQs
Does cart recovery only work with Shopify?
No. Shopify is the most common source, but the same flow can trigger from any other webhook that sends Add to Cart and Checkout Started events into ZEPIC.
Can a cart recovery flow send more than one message?
Yes. A single trigger can lead into a multi-step series across email, SMS, and WhatsApp, with delays and conditions between each message.
Do I need coding experience to set up a cart recovery flow?
No. ZEPIC uses a visual Flow builder, so you can choose triggers, add conditions, and build messages without writing code.
Explore Related Articles
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