This article explains how to set up a keyword-based automation for an Instagram post.

Before You Start

Make sure your Instagram Business Account is connected to ZEPIC.If not, follow this guide: How to Integrate Your Instagram Business Account with ZEPIC

Why You Need Instagram Automation

Imagine Papaearth is running a new offer for their “Face Cream.”
 Whenever someone comments “GLOW” on the post, they want to send:

• A customized reply in the comments

• Product details directly to the user’s DM

Automation makes this quick and effortless.

Let’s Set Up Your First Automation

Step 1: Go to your ZEPIC account

Log into your ZEPIC dashboard.

Step 2: Navigate to Instagram

On the left menu, click Instagram.

Step 3: Choose Your Instagram Account

If you have multiple accounts connected, select the one you want to automate.

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Step 5: Pick the Post

Select the content where you want automation to run.

Step 6: Click “Create Automation”

This opens the automation builder.

“Choose when someone comments with specific words” option and add the keyword “GLOW”

If you enable “Reply to their comment automatically,” ZEPIC will instantly reply whenever someone comments “GLOW.”

Sending the product details in DM

Instagram allows only one initial message to users who interact with a post—unless they reply.
 Once the user responds, you can exchange unlimited messages within a 24-hour window.

Because of this, we recommend:

1. Send an Introduction DM to open the conversation

2. Once they reply, send the Product Details
   
   

This ensures your flow stays compliant and effective.

Summary (Simplified)

Whenever a user comments “GLOW” on the Instagram post:

1. An automated comment reply is sent

2. Then an introduction DM is sent

3. When the user replies to the DM, the product details are delivered

Let’s see it action: