How to setup a price-please automation on Instagram using ZEPIC

ZEPIC helps businesses respond instantly to Instagram comments and messages - so you never miss a customer inquiry or sales opportunity again. Unlike traditional automation tools that rely only on keywords, ZEPIC uses Zenie AI to understand real customer intent in any language or wording.

This guide walks you through setting up your first price-please or similar automation on Instagram using ZEPIC for Posts, Reels, Stories, DM, or even live.

That said, first make sure your Instagram Business Account is connected to ZEPIC. If it’s not, please follow: How to Integrate Your Instagram Business Account with ZEPIC

Why you need Instagram Automation

Businesses get hundreds of Instagram comments every day - questions like:

· “Price please”

· “Rate?”

· “PP”

· “Rate Karo”

· “How much is this?”

They all mean the same thing, but they’re written differently. This is where Zenie AI shines. It automatically understands the user’s intent - no matter the wording and triggers the right automation for you.

Setting up your first Automation Price-please automation on Instagram using ZEPIC

Step 1: Go to your ZEPIC account

Log in to your ZEPIC dashboard.

Step 2: Navigate to Instagram

On the left menu, click Instagram.

Step 3: Choose your Instagram Account

If you have multiple accounts connected, select the one you want to automate.

Step 4: Pick the Post / Reel / Story

Select the content where you want automation to run.

Step 5: Click “Create Automation”

This opens the automation builder.

Understanding your automation structure

An automation consists of three simple parts:

1. When should it start? (Intent-based, keyword-based, or any comment)

2. What actions should happen after it starts? (Reply to comment, intro DM, etc.)

3. What is your final goal? (Send a link or send a product)

1. When should the automation start?

Option A: When Zenie AI detects intent (recommended)

Zenie AI understands meaning, not just keywords. By default, ZEPIC can identify intents such as Price Enquiry, Buying Intent, and Sales Inquiry.

Option B: When Someone Comments with Specific Words?

Useful if you want the automation to trigger only for certain exact words.

What Actions Should Happen After It Starts?

A. Reply to the Comment

Zenie AI AutoReply: understands the comment context and replies politely and naturally.

B. Send an Introduction DM

Instagram allows sending only one DM when a user comments. This opens the 24-hour window.

C. Ask the User to Follow You

D. Collect User Information

3. What’s Your Final Goal?

Option 1: Send a Link

Option 2: Send a Product

If you're integrated with Shopify, WooCommerce, or Magento, you can simply choose the product and send it. Not integrated? You can manually upload the product details too.

You’re Done!

Your Instagram Automation is ready. Now ZEPIC will automatically:

· Detect intent

· Reply on your behalf

· DM users

· Collect information

· Send products or links

...and help you close more sales—all without manual effort.