ZEPIC Pricing Plans, Add-Ons and Features – An Overview

Choosing the right ZEPIC plan is the quickest way to make sure your team has BOTH the tools they need and the flexibility to scale when it matters most.

Which is why ZEPIC's flexible plan structure allows businesses more flexibility no matter the size!

With modular channel add-ons, flexible volume, and the ability to top up credits on demand, you stay in control of your spend and your reach, whether it's a regular Tuesday or the week before Black Friday.

Currently, ZEPIC plans are built around three core choices:

• Your base plan: These cover your typical features, user seats, objects, connectors, automation limits, and other core capabilities.
  
  
• Your channel add-ons: These allow you to activate Email, WhatsApp, and/or Instagram based on the channels you want to use.
  
  
• Your volume add-ons and top-ups: These allow you to use recurring add-ons for ongoing monthly volume, and one-time top-ups for temporary campaign spikes.

How the Flexible Plan Structure Works

Plans and add-ons can be managed directly from your ZEPIC plans and billing section in settings.

To make the pricing and feature comparisons easier to understand across all plans, the tables below use a consistent set of feature indicators.

• ✔: Included. This feature is available on your plan at no additional cost.
• Add-on: This channel or feature can be purchased separately. 
• ✖: Not Available. This feature is not available with this plan.
• Number (e.g., 5, 10): Available with a fixed plan limit
  
  

I. Base Plan Features

Your base plan is the foundation of your ZEPIC account. It determines which platform features your team can access, how many users you can add, and how much volume is unlocked when you activate channel add-ons.

The higher your plan, the more your additional flexibility across workflows, customer data infrastructure, APIs, service accounts, advanced personalization, and connector capacity.

II. Data Management and Storage

ZEPIC gives every plan access to the main customer data platform functionality, allowing businesses to centralize customer profiles, event activity, channel interactions, and behavioral data in one operational workspace.

Higher plans increase the scale and flexibility available across customer records, fields, event tracking, exports, and retention windows.

Duration for Event Data Retention

Event retention determines how long behavioral and engagement data remains accessible inside your account for segmentation, automation, reporting, and historical analysis.

III. Connectors and API Access

Connectors allow businesses to bring customer data into ZEPIC and distribute enriched audience, engagement, or event data to external platforms, internal systems, and operational tools.

As plans scale upward, businesses gain access to more active connectors, destination syncing, webhook capabilities, faster sync frequencies, and full API infrastructure.

IV. Segmentation and Audience Management

ZEPIC allows teams to build highly targeted customer audiences using customer profile attributes, behavioral activity, engagement history, event data, lifecycle stages, and channel interactions.

These segmentation capabilities help marketing, sales, retention, and customer success teams deliver more relevant messaging - and here’s how it’s split up across our plans.

V. Automation and Flows

All ZEPIC plans include workflow automation capabilities to help automate customer engagement, lifecycle communication, lead nurturing, internal workflows, and cross-channel interactions.

With this, your teams can scale automated engagement without manually managing every interaction or campaign journey.

VI. Channel Add-ons: Activate Only What You Need

ZEPIC allows businesses to activate Email, WhatsApp, and Instagram independently, rather than forcing all communication channels into a single bundled pricing model (to avoid the unnecessary extra costs!)

For Starter, Growth, and Pro plans, communication channels are activated as separate add-ons. 

Enterprise plans include selected channel access and base usage allocations, with the option to scale further through additional recurring add-ons or top-ups.

VII. Email Marketing

The Email Channel Add-on allows businesses to create, personalize, automate, and scale email communication using ZEPIC’s campaign builder, workflow automation, audience segmentation, and personalization capabilities.

These capabilities help businesses manage newsletters, lifecycle campaigns, onboarding emails, promotional communication, retention journeys, transactional engagement, and behavior-driven automation.

VIII. WhatsApp Marketing

The WhatsApp Channel Add-on allows businesses to connect WhatsApp Business Accounts and manage customer engagement through broadcasts, triggered workflows, conversational automation, and campaign messaging.

WhatsApp capabilities inside ZEPIC can be broken down across our plans as below…

IX. Instagram Marketing

The Instagram Channel Add-on helps businesses manage audience engagement through Instagram DMs using automation, AI-assisted responses, lead capture flows, keyword triggers, and intent-based interactions.

These capabilities help brands improve response handling, automate engagement, qualify inbound leads, and scale Instagram communication without manually managing every customer interaction.

X. Reports, Dashboards, and Custom Reports

All ZEPIC plans include default reports and dashboards that help businesses monitor customer engagement, campaign activity, automation performance, and channel-level communication metrics.

For businesses that require deeper operational visibility, dedicated reporting environments, or advanced analysis across teams and customer journeys, ZEPIC also offers Custom Reports and Boards as an additional add-on.

Custom Reports Add-on

Custom Reports and Boards are available as an add-on for Growth, Pro, and Enterprise plans.

This add-on is particularly useful for businesses that need dedicated reporting environments for different teams, campaign structures, customer journeys, revenue analysis models, lifecycle stages, or operational segments.

Each Custom Reports add-on pack includes the following:

Business Use Cases for Custom Reports and Boards

Custom Reports and Boards help teams create focused reporting views for campaigns, customer journeys, revenue analysis, operational performance, and channel engagement.

• Marketing performance dashboards

• Campaign comparison reporting

• Revenue attribution analysis

• Segment-level performance tracking

• Channel-wise engagement reporting

• Lifecycle and funnel analysis boards

• Executive reporting dashboards

• Retention and customer journey reporting

That said, Custom Reports and Boards are not available on the Starter plan.

Did this article help you understand how ZEPIC's flexible plans and channel add-ons work? Let us know!

To see how user roles interact with your plan features, check out our article on User Roles and Permissions in ZEPIC.