Flows (Custom Automation Builder) in ZEPIC is a powerful feature that allows you to build any kind of Instagram automation—whether you want to reply automatically to comments, engage with users who send you DMs, or collect user details.

A flow in Zepic consists of three main components:

1. Triggers

2. Conditions

3. Actions
   
   

Let’s break these down.

1. Triggers

A Trigger defines when the automation should start. Think of it like the starting point of a conversation.

Examples of triggers on Instagram:

• Someone comments on your post or reel

• A user sends you a Direct Message (DM)

• A person replies to your Instagram story

2. Conditions

Conditions tell Zepic WHO should proceed in the flow and filter out users you don’t want the automation to apply to.

Examples of conditions:

• Does the user have an active email or phone number?

• Is the user a VIP customer?

3. Actions

Actions define what Zepic should do once the trigger fires and conditions match.

Examples of actions in Instagram flows:

• Send an Instagram DM

• Reply to a comment

• Ask the user for information (email, name, phone)

Instagram Flow Blocks Explained

Below are all the Instagram-specific flow blocks available in ZEPIC, with real examples.

1. User Sends a Direct Message (DM Trigger)

Use this trigger when you want the flow to start any time a user sends you a DM.

Example use cases:

• Someone messages “Price?” → Automatically send your pricing list.

• Someone messages “Hi!” → Start a welcome conversation.

• Someone asks “How to order?” → Send a purchase link.

Practical Flow Example:

Trigger: User sends a DM containing “price”
 → Action: Send Instagram message explaining the pricing
 → Condition: Check if user email exists
 → Action: If not, collect email

2. User Comment on Your Post or Reel (Post Trigger)

Use this trigger when someone comments on any of your posts or reels.

Example use cases:

• “Comment ‘GUIDE’ to get our free PDF” → Automatically DM the guide.

• Asking people to comment “YES” to join a waitlist.

• Running giveaways where users must comment to participate.

Practical Flow Example:

Trigger: User comments “Guide”
 → Action: Send DM with the download link
 → Action: Ask if they want future updates
 → Action: Collect email if they agree

3. User Replies to Your Story (Story Reply Trigger)

Use this when you want to catch story replies automatically.

Example use cases:

• Someone reacts ❤️ to your story → Send them a thank-you message.

• Someone replies “interested” → Send product info.

• Someone asks a question → Start automated Q&A.
  
  

Practical Flow Example:

Trigger: User replies to story with “interested”
 → Action: Send introductory message
 → Action: Ask their preferred product category
 → Action: Continue conversation based on their response

Instagram Action Blocks

These are the actions you can perform inside the flow after a trigger fires.

1. Send Instagram Message (Action)

Automatically send a DM to the user.

Example Uses:

• Deliver coupons

• Share product links

• Send onboarding messages

• Provide lead magnets (PDF, link, guide)
  
  

Example Message:

“Hey! ? Thanks for reaching out. Here’s the pricing you asked for…”

You can able to send “Text”, “Image”, “Video”, “Audio”, “Card” and “Carousel”

2. Reply to Comment (Action)

Reply publicly to the user on the post.

Example Uses:

• Thanking the user

• Telling them to check their DMs

• Redirecting them to a landing page

• Clarifying questions
  
  

Example Reply:
 “Thanks for your comment! I just sent you a DM with the info ? This increases post engagement and drives users into your inbox.

You can use Zenie AI Autoreply, it will understand the user comment and reply contextually.

3. Collect User Details (Action)

Ask users to share information like:

• Name

• Email

• Phone number

• Preferred product type

• Location
  
  

Example Use Cases:

• Lead generation

• Building email lists

• Onboarding new customers

• Sending event reminders
  
  

Conversation Example:

Zepic: “Would you like us to send the product catalog to your email?”
 User: “Yes”
 Zepic: “Great! What’s your email address?”
 → Saved automatically to your CRM

Putting It All Together - Example Flow

Here’s a complete, real-world example:

Scenario: You post a reel saying

“Comment FREEBIE to get our Instagram Growth PDF!”

Flow:

1. Trigger: User comments “FREEBIE”

2. Action: Reply to comment — “DM sent! Check your inbox ?”

3. Action: Send DM with the PDF link

4. Action: Ask if they want weekly Instagram tips

5. Condition: If user says “Yes”

6. Action: Collect email

7. Action: Add user to “IG Tips” email segment
   
   

This turns your post into an automated lead-generation engine.

Conclusion

Zepic’s Instagram Flow Blocks give you the flexibility to:

• Automate conversations

• Improve customer experience

• Save manual effort

• Increase engagement

• Generate leads

• Respond instantly at scale
  
  

By combining Triggers, Conditions, and Actions, you can create powerful automations that work 24/7 and help you convert Instagram engagement into real business results.