Using Instagram Flow Blocks for automation on ZEPIC

Flows (Custom Automation Builder) in ZEPIC is a powerful feature that allows you to build any kind of Instagram automation.

So, whether you want to reply automatically to comments, engage with users who send you DMs, or collect user details you can get that done using flow blocks in ZEPIC.

In doing that, a flow in Zepic consists of three main components:

• Triggers

• Conditions

• Actions

Let’s break these down.

1. Triggers

A Trigger defines when the automation should start. Think of it like the starting point of a conversation.

Examples of triggers on Instagram:

• Someone comments on your post or reel

• A user sends you a Direct Message (DM)

• A person replies to your Instagram story

2. Conditions

Conditions tell Zepic WHO should proceed in the flow and filter out users you don’t want the automation to apply to.

Examples of conditions:

• Does the user have an active email or phone number?

• Is the user a VIP customer?

3. Actions

Actions define what Zepic should do once the trigger fires and conditions match.

Examples of actions in Instagram flows:

• Send an Instagram DM

• Reply to a comment

• Ask the user for information (email, name, phone)

Instagram Flow Blocks explained

Below are all the Instagram-specific flow blocks available in ZEPIC, with real examples.

1. User sends a direct message (DM Trigger)

Use this trigger when you want the flow to start any time a user sends you a DM.

Example use cases:

• Someone messages “Price?” → Automatically send your pricing list.

• Someone messages “Hi!” → Start a welcome conversation.

• Someone asks “How to order?” → Send a purchase link.

Practical Flow Example:

Trigger: User sends a DM containing “price”  → Action: Send Instagram message explaining the pricing  → Condition: Check if user email exists  → Action: If not, collect email

2. User comments on your Post or Reel (Post Trigger)

Use this trigger when someone comments on any of your posts or reels.

Example use cases:

• “Comment ‘GUIDE’ to get our free PDF” → Automatically DM the guide.

• Asking people to comment “YES” to join a waitlist.

• Running giveaways where users must comment to participate.

Practical flow example:

Trigger: User comments “Guide”  → Action: Send DM with the download link  → Action: Ask if they want future updates  → Action: Collect email if they agree

3. User replies to your Story (Story Reply Trigger)

Use this when you want to catch story replies automatically.

Example use cases:

• Someone reacts ❤️ to your story → Send them a thank-you message.

• Someone replies “interested” → Send product info.

• Someone asks a question → Start automated Q&A.

Practical flow example:

Trigger: User replies to story with “interested”  → Action: Send introductory message  → Action: Ask their preferred product category  → Action: Continue conversation based on their response

Instagram Action Blocks

These are the actions you can perform inside the flow after a trigger fires.

1. Send Instagram message (action)

Automatically send a DM to the user.

Example uses:

• Deliver coupons

• Share product links

• Send onboarding messages

• Provide lead magnets (PDF, link, guide)

Example message:

“Hey! ? Thanks for reaching out. Here’s the pricing you asked for…”

2. Reply to comment (action)

This action allows you to automatically post a public reply to a user’s comment on your post or reel.

Example use cases:

• Replying “Check your DMs!” after sending them a resource.

• Thanking a user for their feedback or engagement.

• Confirming a user’s entry into a contest.

Practical flow example:

Trigger: User comments “SALE”  → Action: Send DM with the discount code  → Action: Reply to comment: “Just sent the code to your DMs! ??”

3. Collect user details (action)

This is the best way to turn followers into leads. You can ask for their email or phone number directly in the DM.

How it works:

• Zepic sends a message asking for the info.

• The user types their email/phone.

• Zepic automatically updates the user's profile in your database.

Practical flow example:

Trigger: User DMs “Register”  → Action: Collect User Details (Email)  → Action: Send confirmation message: “Thanks! We’ve saved your email.”