Tracking & Data Collection in ZEPIC Web SDK

ZEPIC provides built-in capabilities to track visitor activity, capture behavioral events, and enrich contact profiles in real time. Below is a breakdown of what is automatically tracked and what can be customized.

1. Visitor Tracking

ZEPIC automatically tracks anonymous visitors when they land on your website.

Tracked events include:

• Website visits (visitor sessions)
• Page views (each page visit is recorded)
• Form submissions (only when using native HTML <form> elements)

This allows you to understand user behavior even before they are identified.

2. Visitor → Contact Conversion

When a visitor is identified (via an identify API call), ZEPIC:

• Converts the anonymous visitor into a contact
• Associates all past activity with the identified contact
• Maintains a complete timeline of user interactions (pre and post identification)

3. Automatically Captured Properties

For every visitor and contact, ZEPIC captures the following default metadata:

Basic Information:

• Created At – Timestamp of first interaction
• Browser – e.g., Chrome, Safari
• Operating System – e.g., macOS, Windows, Android
• IP Address
• User Agent
• ZID – Unique ZEPIC visitor identifier
• Referrer – Source URL from which the visitor arrived
• UTM Parameters – Campaign tracking values (utm_source, utm_medium, etc.)

4. Contact Enrichment via Identify API

When using the Identify API, you can send additional properties to enrich a contact profile.

Examples:

• Name
• Email
• Phone number
• Company
• Custom attributes (e.g., plan type, user role)

All provided properties will be stored and updated against the contact.

5. Custom Event Tracking

ZEPIC allows you to track any custom events beyond default tracking.

Capabilities:

• Define custom event names (e.g., product_viewed, checkout_started)
• Attach properties to events (e.g., product ID, price, category)
• Build detailed behavioral analytics and automations based on these events

Summary

With ZEPIC APIs, you can:

• Track anonymous and identified users seamlessly
• Capture full user journeys from first visit to conversion
• Enrich contact profiles with custom data
• Track and analyze custom user actions