What are the supported APIs in ZEPIC?

Upon integration of Web SDK on your website, ZEPIC provides robust APIs for capturing and managing events and user identities -

• Default Event Capture: ZEPIC automatically captures default events like page visits and form submissions with email addresses.
  
  

• Custom Event Tracking: ZEPIC provides APIs for tracking custom events, allowing you to monitor specific actions such as 'add_to_cart'.
  
  zepic.track('add_to_cart', { items: 10, value: '1998$' });
  
  In this example, zepic.track() is used to track the custom event 'add_to_cart' along with specific data related to the event, such as the number of items and their value.
  
  

• Identity APIs: Utilize ZEPIC's identity APIs to associate user identifiers (e.g., email addresses) with additional user attributes
  
  zepic.identify('email', 'johndoe@zepic.com', { name: 'John Doe', company: 'Zepic' });
  
  In the identification API code snippet, zepic.identify() is used to associate a user with their email ('johndoe@zepic.com') and include additional attributes such as the user's name ('John Doe') and company affiliation ('Zepic').

These points will enable efficient data capture and empower personalized customer engagement strategies.