Sending volume and frequency guide for bulk email deliverability

Bulk email delivery depends on the amount of mail you send and how often you send it. Mail servers look for patterns in your habits to decide if you are a safe sender or a spammer. 

Maintaining a steady flow of mail helps you keep a good status with mail servers. Sudden changes in the amount of mail you send can cause your messages to go to the spam folder. 

Here is how you manage your sending habits in ZEPIC to get the best results.

Why Sending Patterns Are Important

• Avoid Blocks: Keeping your daily amount of mail steady prevents mail servers from stopping your mail.

• Better Inbox Placement: Steady habits help your messages reach the main inbox rather than the spam folder.

• User Trust: Sending at a regular rate helps your users know when to expect your messages.

Step-by-Step Guide: Managing Your Sending Volume

Step 1: Start with Small Amounts for New Domains

When you use a new domain, you must start with a small number of emails. This builds a history of good activity with mail servers.

• Start by sending to only your most active users.

• Send a few hundred emails on the first day.

• Watch for any blocks or bounces before you increase the amount of mail.

Step 2: Increase Volume Slowly

Do not double your sending amount in one day. Slow growth is the best way to keep your status high.

• Increase the total amount of mail by a small percentage each day.

• If you see more bounces, stop the growth and check your list quality.

Step 3: Keep a Regular Schedule

Sending a large amount of mail on one day and zero for the rest of the week is a bad habit that mail servers dislike.

• Spread bulk sends across the week and use ZEPIC to schedule campaigns at the same time each day.

Step 4: Manage Your User Lists Daily

Remove users who do not open your mail after a set number of tries. Ensure your list only contains people who asked for your messages, and stop sending to hard bounces immediately.

Best Practices: Volume and Frequency Table