Understand different types of Email Campaign

Campaigns are a fantastic way to connect with your customers, whether you want to activate, engage, or retain them. They're key to making a visible impact on your business.  Email is a classic and highly effective digital channel, giving you a direct line to your audience's inbox. It's cost-efficient and allows personalized, targeted messages to drive engagement and conversions. Plus, with the ability to track clicks and conversions, email marketing delivers valuable insights for optimizing your campaigns, making it essential for building lasting customer relationships and boosting ROI.

ZEPIC offers three kinds of email campaigns:

• One-off campaigns

• Triggered campaigns

• Transactional campaigns

One-off campaign, also known as a bulk campaign, is an excellent strategy for broadcasting messages to a large audience with just one click. It's a straightforward and commonly used approach by marketers. Whether you're promoting special offers, sharing company updates, sending event invitations, or distributing newsletters, one-off campaigns help spread the word far and wide. The main advantage is that you can reach a vast audience simultaneously, ensuring consistent messaging and efficient communication.

Triggered campaigns are designed to send messages or emails to users based on specific actions, such as viewing a product or abandoning a cart. These real-time, automated campaigns engage users at critical moments, potentially boosting conversions. By setting conditions based on user behaviour, you can customize these campaigns, leveraging segmentation and analytics for personalized and timely communication.

Transactional campaigns are personalized messages sent on a one-to-one basis. These include order confirmations, shipping notifications, password resets, account alerts, and more. They provide essential information or confirm actions initiated by the recipient. Transactional campaigns are crucial in customer communication and help improve the user experience by delivering timely and relevant information.

Next Steps

• Prep: Understand the prerequisites for setting up email campaigns in your account. This one-time setup ensures your emails land in the customer’s inbox. (Link)
  
  

• Setup and Send: Access our how-to article to help you walk through every step of creating and sending an email campaign. (Link)