What are the prerequisites to setting up an email campaign?

There are two main prerequisites for sending Email Campaigns via ZEPIC:

• Domain verification

• Footer and business details

Domain Verification:

At ZEPIC, we require DKIM (DomainKeys Identified Mail) to enhance email deliverability. Emails with DKIM signatures are less likely to be flagged as spam, ensuring your messages reach their intended inboxes. Implementing DKIM is a crucial step in our process, as it authenticates the sender and guarantees message integrity, reducing the risk of email spoofing and phishing. This digital signature is added to email headers and verified using a public key stored in the sender's DNS records. Major email providers like Google and Yahoo have recently emphasized the importance of DKIM, along with SPF and DMARC, for bulk senders to improve email security and trust.

To get started with this in ZEPIC, you need to follow these two simple steps to verify your domain:

• Enter your sender email domain in ZEPIC and get the DKIM records

• Enter the DKIM records in your DNS provider

How to verify your domain?

1. Navigate to the Settings icon from the left Nav Bar, and click on Email Domains under Communication Channels
   
   

2. Click on the  button

3. Enter your domain details — domain name, your sender name and email address, default reply-to recipient, and email address
   
      

4. You can also mark the above domain as default if you plan on adding more domains
   and click on the Continue button.
   
   

5. Now copy the DNS records below and add them to your DNS manager. Your DNS manager needs up to 48 hours to process these records.
   
   

6. Once your DNS manager processes the records, the status changes from “Pending” to “Verified”
   
   

7. If the status remains "Pending" after 48 hours, click "Verify domain." 
   
   

If the issue persists, double-check the records you pasted in your DNS manager and try again.

Footer details

To send an email campaign in ZEPIC, you must include details about your company or business unit in the footer. This isn't just a legal requirement per the CAN-SPAM Act; it also adds a personal touch by informing recipients about the company and the people behind it. Think of the footer as the "About Us" page for your emails. If your company has multiple departments or units, ZEPIC allows you to add multiple footers, ensuring each campaign is tailored to its specific audience.

To get started, navigate to the Settings section in ZEPIC and add a footer.

1. Click on Settings in the left navigation bar
   
   

2. Click on Marketing Email Settings.

3. Click on the Create new button  
   
   

and add all your brand details — Company name, address, website, and social media links

4. Click on Save,
    
   and your footer is now ready to be used in your campaigns.