Email deliverability best practices in ZEPIC: What to do and not do

Email deliverability is the measure of how many of your emails actually reach the recipient's inbox rather than being blocked or sent to the spam folder.

Maintaining a strong sender reputation requires a balance of technical setup and healthy sending habits. Here is the definitive list of what to do and what to avoid in ZEPIC.

Why Deliverability Best Practices are Essential

• Protect Domain Reputation: Keeping your domain "clean" ensures that major providers like Gmail and Outlook trust your mail.

• Increase Open Rates: Emails that land in the primary inbox are significantly more likely to be opened and clicked.

• Reduce Costs: Sending to invalid addresses wastes campaign credits and lowers your overall ROI.

The DO List: Best Practices for Success

• DO Authenticate Your Domain: Ensure SPF, DKIM, and DMARC records are correctly configured in ZEPIC.

• DO Use Double Opt-In: Confirm addresses via a verification link before sending marketing content.

• DO Monitor Your Analytics: Regularly check bounce, complaint, and unsubscribe rates in the ZEPIC dashboard.

• DO Clean Your Lists: Use filters to remove users who haven't opened an email in over 6 months.

The DO NOT List: Common Mistakes to Avoid

• DO NOT Buy Email Lists: Sending to people who didn't sign up with your brand leads to immediate spam flagging.

• DO NOT Use "No-Reply" Addresses: These discourage engagement and can negatively impact your sender reputation.

• DO NOT Ignore High Bounce Rates: If bounces exceed 2%, stop your campaign and verify list quality immediately.

• DO NOT Send Everything at Once: Avoid sudden volume spikes; use ZEPIC to spread large sends over time.

Healthy vs. Risky Sending Habits