Guide: Adding a Persistent Menu on Instagram via Zepic

Updated November 17, 2025 . 1 minute read

This guide explains how to configure a persistent menu in your Instagram business account using the Zepic platform. A persistent menu provides quick access options such as viewing products or visiting your website. We’ll show how to add menu items in English, Arabic and Spanish.

Step 1 – Navigate to Instagram Account Settings

  • Log in to your Zepic dashboard and go to Settings.

  • Under Instagram, select Instagram Business Account.

  • Choose your business account (e.g., Papaearth) to open its settings.

Step 2 – Open the Persistent Menu

  • In the account settings, click the Persistent Menu tab.

  • The persistent menu page explains that you can create quick access options.

Step 3 – Add Menu Items for the Default Language

  • Under Languages, ensure English (US) is selected (it is the default language).

  • Click Add Menu Item to create a new entry.

  • Enter a menu title (e.g., Shop) and specify the URL (e.g., https://papaearth.com/shop).

  • Click Add to save the item. Repeat to add a Website item with the URL https://papaearth.com.

  • The phone preview shows the newly created buttons.

Step 4 – Add Additional Languages

  • Below the language list, click Add Language and choose Arabic from the drop‑down.

  • Repeat to add Spanish (Spain).

  • Each added language appears with a counter indicating how many menu items it contains (initially 0).

Step 5 – Configure Menu Items in Arabic

  • Select Arabic from the language list.

  • Click Add Menu Item and fill the fields:

    • Title: متجر (Arabic for “Shop”)

    • URL: https://papaearth.com/shop

  • Add another item:

    • Title: الموقع (Arabic for “Website”)

    • URL: https://papaearth.com

Step 6 – Configure Menu Items in Spanish

  • Select Spanish (Spain) from the language list.

  • Click Add Menu Item and fill:

    • Title: Tienda (Spanish for “Shop”)

    • URL: https://papaearth.com/shop

  • Add another item:

    • Title: Sitio web (Spanish for “Website”)

    • URL: https://papaearth.com

By following these steps, you can provide consistent quick access options like “Shop” and “Website” to your audience in multiple languages using Zepic’s persistent menu feature on Instagram.


Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article