Getting started with Flows

Created by Naveen V, Modified on Mon, 12 Aug at 8:18 AM by Naveen V

What is Flow?

ZEPIC Flows is an intuitive and powerful automation feature streamlining your business operations. Users can significantly reduce their workload by handling tasks such as sending order confirmation emails or WhatsApp messages for order tracking based on specific events or conditions.

Why is Flow automation crucial?

Automation is essential for any business. It efficiently handles routine tasks, ensuring that customers receive timely communications and updates. This enhances customer experience and also frees up marketers to focus on more strategic activities.

Examples of Flow Automation

With ZEPIC Flows, creating a step-by-step automation process is quick and easy. The feature is powerful because it can automate any object configured in your account. Here are some practical examples of how you can leverage ZEPIC Flows for your e-commerce business:

1. Welcome Flow

Triggered when a contact signs up through a form on your website. This flow can send a welcome email or message to new subscribers, introducing them to your brand and offerings.

2. Cart Abandonment Flow

Activated when customers add items to their cart but do not complete the checkout process. This flow can send reminder emails or messages encouraging customers to return and complete their purchases.

3. Post-Purchase Flow

This flow can handle actions like sending requests for product reviews, cross-selling related products, and following up on orders after purchase. It helps keep customers engaged and encourages repeat purchases.

4. Special Occasions Flow

Triggered around key dates such as before, on, or after a customer's birthday or anniversary. This flow can send personalized greetings and special offers, making customers feel valued.

5. Transactional Flow

This includes automation for Order Confirmation, Shipping Confirmation, or Order Cancellation Confirmation triggered by changes in orders. This ensures that customers are always informed about the status of their orders.

By using ZEPIC Flows, you can automate these processes and more, ensuring a smooth and efficient operation for your e-commerce business.