Pre-requistites:
You must have a WhatsApp Business Account integrated with ZEPIC. Click here for the step-by-step guide.
Introduction to WhatsApp Templates
WhatsApp Templates are pre-approved messages used to initiate conversations with customers on WhatsApp. They can be sent to customers who haven't messaged you in the last 24 hours. Meta provides three different categories of WhatsApp messages based on the objective and business goal.
- Marketing
- Utility
- Authentication (Coming Soon)
Marketing:
Marketing templates are our most flexible. They can enable businesses to achieve various goals, from generating awareness to driving sales.
Utility:
A user action or request typically triggers utility templates. These templates must include specificity about the active or ongoing transaction, account, subscription, or interaction to which they relate. For example, an order confirmation, abandoned cart recovery, or shipping confirmation. For example, an order confirmation, abandoned cart recovery, or shipping confirmation must contain an order number.
Template Components
Templates consist of four primary components, which you define when you create them: header, body, footer, and buttons. The components you choose for each template should be based on your business needs. The only required component is the body.
Header: (Optional) Can include text, images, videos, or locations.
Body: (Required) The main text of the template.
Footer: (Optional) Additional text at the bottom.
Buttons: (Optional) Interactive elements like phone number, website, or quick reply buttons.
Header:
Headers are optional components that appear at the top of template messages. Headers support text, media (images, videos, documents), and locations. Templates are limited to one header component.
Body:
Body components are text-only components and are required by all templates. Templates are limited to one body component.
Footer:
Footers are optional text-only components that appear immediately after the body component. Templates are limited to one footer component.
Buttons:
Buttons are optional interactive components that perform specific actions when tapped. Templates can have a mixture of up to 10 button components in total, although there are limits to individual buttons of the same type and combination limits.
Phone Number Buttons
When the app user taps, the phone number buttons call the specified business phone number. Templates are limited to one phone number button.
Website Button
Website buttons load the specified URL in the device's default web browser when tapped by the app user. Templates are limited to two Website buttons.
Quick Reply Button
When tapped by the app user, quick reply buttons are custom text-only buttons that immediately message you with the specified text string. An everyday use case is a button that lets your customer easily opt out of marketing messages.
Guide to Create WhatsApp Template:
Guidelines:
Provide proper template name - a template name should be relevant to the template content.
Provide correct sample data.
Step 1: Go to “Settings” -> “WhatsApp Templates” -> "Create Template"
Template Name: Enter the name of the template. The template name should be relevant to the content. Avoid using random or test names. Examples of bad names are dummy, test and so on.
Language: Choose the template language.
WABA Account (WhatsApp Business Account): Choose the account you want to send the message
Step 2: Choosing the template components based on the business use case; for example, a typical Abandoned Cart Recovery template will be like
Variable Parameters:
Click “Add Variable” to create a Variable parameter in a template.
Variable parameters in WhatsApp messages are placeholders that allow you to personalise your communication. They enable you to insert dynamic content, such as customer names, order details, appointment dates, or other personalised information, into a standard template message.
Step 3: Click “Submit.” Once submitted, the template will be sent to Meta for approval, which may take up to 24 hours.
If the template is rejected, its status is shown on the listing page. You can then re-appeal it from the WhatsApp Business Manager in your Meta account.
Reappeal:
If the template is rejected, you can edit the same template, change the content, add proper samples and submit again.
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