Meta Business Verification is your gateway to unrestricted WhatsApp Business messaging through ZEPIC. This comprehensive guide will walk you through every step, troubleshoot common issues, and maximize your approval chances.
Why Meta Business Verification Matters
Bottom Line Up Front: Verified businesses get unlimited WhatsApp messaging, enhanced credibility, and access to advanced Meta features. Without verification, you're limited to 1,000 conversations per month.
Key Benefits
- Unlimited messaging through ZEPIC's WhatsApp Business API
- Enhanced customer trust with verified business status
- Access to advanced WhatsApp Business features
- Priority support from Meta for business issues
Pre-Verification Checklist
Before starting your application, ensure these critical elements are in place:
Website Requirements
- Active SSL certificate (https:// not http://)
- Complete contact information matching your business documents
- Professional design reflecting your business nature
- Clear business description and services offered
- Domain email alignment (use @yourdomain.com for applications)
Document Preparation
- Business name exactly matches across all documents and online presence
- Current registered address (no P.O. boxes for primary address)
- Active phone number capable of receiving calls
Facebook Business Manager Setup
- Complete business information in Business Manager
- Consistent naming across Facebook Page and Business Manager
- Active Facebook Page representing your business
Required Documents by Country
India-Specific Requirements
Meta cross-references with Ministry of Corporate Affairs (MCA) records, making document accuracy critical.
Primary Documents (Choose One):
1. Certificate of Incorporation (most reliable)
2. Partnership Deed (for partnerships)
3. Business License (state-issued)
4. GST Registration Certificate
5. Import Export Code Certificate
Address Verification Documents:
- Utility bills (electricity, water, gas) - within 90 days
- Bank statements showing business address - within 90 days
- Rent agreements with recent rent receipts
- Property tax receipts
Phone Number Verification:
- Landline phone bills showing business name
- Mobile bills for registered business numbers
International Requirements
Legal Business Name Verification:
- Articles of Incorporation- Certificate of Formation
- Business Registration Certificate
- Operating License
- Tax Registration Documents
Address & Phone Verification:
- Government-issued business licenses
- Utility statements (90 days or newer)
- Bank statements with business address
- Phone service provider bills
Unacceptable Documents
❌ Personal bank statements
❌ Credit card statements
❌ Personal utility bills
❌ Expired documents
❌ Third-party invoices
❌ Photocopies of photocopies
Step-by-Step Application Process
Step 1: Access Business Verification
1. Navigate to Facebook Business Manager
2. Click Business Settings from the dropdown menu
3. In the left panel, scroll to Security Center
4. Click Start Verification
Fill out these fields with exact precision:
- Legal business name (match incorporation documents)
- Complete business address (no abbreviations)
- Primary phone number
- Official website URL
Step 3: Business Category Selection
Meta will generate a list of matching businesses. Select your exact category or the closest match. This affects how your business appears in search results.
Step 4: Document Upload Strategy
Upload Order (Recommended):
1. Legal Name Verification: Certificate of Incorporation first
2. Address Verification: Most recent utility bill or bank statement
3. Phone Verification: Phone service bill or directory listing
Step 5: Choose Verification Method
Three Options Available:
1. Email Verification (Recommended)
- Use your business domain email (@yourcompany.com)
- Faster processing time
- Enter verification code received via email
2. Domain Verification(Advanced)
- Requires technical access to your website
- Most comprehensive verification method
Step 6: Submit and Monitor
After submission, you'll see a confirmation screen. Your application enters Meta's review queue immediately.
Review Timeline and What to Expect
Standard Timeline
- Initial Review: 3-7 business days
- Additional Documentation Requests: 5-10 business days after submission
- Final Decision: Up to 4 weeks maximum
Status Tracking
Monitor your application in Business Settings > Security Center:
- Pending: Under review
- Action Required: Additional documents needed
- Approved: Verification complete
- Rejected: Application denied (can reapply after 30 days)
Common Delay Causes
- Document quality issues
- Name mismatches across platforms
- Inactive website or phone number
- High review volume periods (end of quarters)
Troubleshooting Common Issues
"Start Verification" Button Missing
Solutions:
1. Complete all Business Info fields in Business Manager
2. Create a WhatsApp Business API account with ZEPIC first
3. Ensure you're an admin of the Business Manager account
4. Try accessing from a desktop browser instead of mobile
Application Rejected
Common Rejection Reasons:
- Name discrepancies between documents and Business Manager
- Inactive website or phone number
- Poor document quality or unclear text
- Business category mismatch
How to Appeal:
1. Review rejection email carefully
2. Address specific issues mentioned
3. Wait 30 days before reapplying
4. Submit improved documentation
Verification Code Not Received
Troubleshooting Steps:
1. Check spam/junk folders for email codes
2. Ensure phone can receive calls (disable IVR)
3. Request code resend after 5 minutes
4. Try alternative verification method
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