What is Smart Retries and how is it helpful

Created by Naveen V, Modified on Thu, 27 Mar at 12:19 AM by Naveen V

Smart Retries feature optimizes WhatsApp campaign messaging deliverability by implementing an intelligent retry mechanism when delivery challenges occur. This system automatically detects temporary delivery limitations and strategically reschedules message attempts to maximize successful delivery rates.


Key Benefits:

  • Adaptive Scheduling: Intelligently reschedules message delivery attempts based on platform behavior patterns
  • Delivery Analytics: Provides insights into messaging performance to help optimize future campaigns
  • Queue Management: Prioritizes critical messages while maintaining overall campaign momentum
  • Throughput Optimization: Dynamically adjusts sending rates to work harmoniously with platform delivery parameters


This feature helps businesses maintain consistent communication with their audiences while respecting platform delivery parameters. Smart Retries works within the established ecosystem to ensure campaigns reach their intended recipients efficiently.


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